Klarna CEO says AI can do the job of 700 workers. But job replacement isn't the biggest issue. - CBS News
Klarna CEO on AI Chatbot Replacing Workers
Fintech company Klarna has integrated artificial intelligence across the company, notably with an AI chatbot that does the work of 700 customer service agents. CEO Sebastian Siemiatkowski discusses the implications of AI in business, the tool's efficiency, and the transparency around AI's capabilities. Klarna's use of AI to replace customer service agents raises concerns about the future of work and societal impact, prompting policymakers to address this major change.
Impact of AI on Society
So this isn't related to the layoffs Klarna conducted in 2022? AI didn't take those jobs? In 2022, as a consequence of a change in investor sentiment, we had to reduce the size of our company. We reduced our staff by around 800 people. None of [the people we laid off] were customer service agents. Now, two years later, we are looking at this interesting technology we've developed with ChatGPT. These are two totally separate things that have been conflated. In the short-term, there are no layoffs or implications for employees as a result of us launching this customer service AI chatbot. What does the chatbot do? How do you measure its success? It handles two-thirds of our customer service chat inquiries. It's on par with humans in terms of satisfaction and it resulted in a 25% reduction in repeat inquiries from customers. Before we took this live, we already had a co-pilot that helped customer service agents and other employees accelerate their work. This AI actually communicates and resolves customers' issues on its own. We think it's important that people are still given the option to speak to a human, but we're also seeing that people who choose to interact with the AI chatbot are very happy and find it helpful, to the point and effective. It can communicate in 35 languages, so for many immigrant and expat groups, it means a huge improvement in their experience. In large organizations, less time is spent on what really creates value for employees, customers, and shareholders. With AI, it's the less-productive work that can be taken away. In the best of worlds, everyone who comes into the company will be able to use their creative power to create real value for customers — and not to write an impressive presentation for its CEO. That's less of a value add; it's specifically that kind of work I hope to shrink. Do you worry about it making mistakes or delivering inaccurate information? One has to remember that unfortunately, it's not like we humans are perfect. Humans are fantastic but they also make mistakes, either because they didn't [give a query] proper attention or get training, and it's not always their fault. The point is, it does happen, especially when doing millions of customers' inquiries, some aren't as good as you'd like them to be. The key metric we use is making sure it makes fewer mistakes, on average, than humans do. That's the objective and it's something we've been monitoring very closely. We make sure the AI's mistakes are less severe and less common. How has AI changed your approach to hiring, if at all? We've stopped hiring in the last six months. We're shrinking as a company, not by layoffs, but by natural attrition. Klarna tries to apply AI across all products and services and work we do. It's having implications on how many people we need as a company. This is one time that a single product improvement led to a massive reduction in the need for customer service agents. How do your employees feel about this? As much as it's not easy to not talk about it, we want to be honest and transparent and tell people about it because of the implications for society. As far as our own employees go, we have been trying to communicate this internally since we stopped recruiting in October — that we believe this will allow us to do more with less. Our ambition is to invest more per employee and to see the compensation of existing employees go up as we become a higher-revenue company. Internally, lots of employees have been excited about AI and are applying it and Klarna, which is known as a leading AI company, which I think makes our workers more attractive to other employers.
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FAQ
Q: What are the implications of AI in business according to Klarna CEO Sebastian Siemiatkowski?
A: Klarna CEO Sebastian Siemiatkowski discusses the implications of AI in business, highlighting the efficiency and transparency around AI's capabilities.
Q: How has Klarna integrated artificial intelligence across the company?
A: Klarna has integrated artificial intelligence across the company, notably with an AI chatbot that does the work of 700 customer service agents.
Q: What is the main role of Klarna's AI chatbot in customer service?
A: The AI chatbot handles two-thirds of Klarna's customer service chat inquiries and results in a 25% reduction in repeat inquiries, all while providing satisfactory interactions.
Q: How does Klarna measure the success of their AI chatbot?
A: Klarna measures the success of its AI chatbot by evaluating customer satisfaction levels, reduction in repeat inquiries, and ensuring that the AI makes fewer mistakes, on average, than humans.
Q: What is Klarna's approach to hiring in relation to the implementation of AI?
A: Klarna has stopped hiring in the last six months and is shrinking as a company through natural attrition, as AI implementations have led to a reduction in the need for customer service agents.
Q: How does Klarna ensure the accuracy and reliability of their AI chatbot?
A: Klarna monitors the AI chatbot closely to ensure it makes fewer mistakes, on average, than humans, and that the mistakes are less severe and less common.
Q: How do Klarna employees feel about the implementation of AI in the company?
A: Klarna communicates transparently with its employees about the implications of AI, aiming to invest more per employee and increase compensation as the company becomes more efficient.
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